Few industries are as characterised by dynamics, competitive pressure and digital change as the tourism industry. With decades of experience in processes and systems, we understand the business from A to Z.
In tourism, there has been a strong movement towards digitalisation for many years - starting with product development and the compilation of content, to the use of online sales channels and fully automated accounting. In pricing, sophisticated algorithms increasingly control the balance, taking into account supply, demand, margin expectations and booking trends. Through extensive collection of customer data, not only targeted customer loyalty measures are possible, but even a look into the crystal ball - predictive marketing forecasts advertising successes for specific channels and for any product groups.
This means that a variety of digitalisation steps have already been taken, but where is the journey heading?
A discernible shift can be found in sales, which is increasingly taking place via online portals and offers the digitally savvy customer a wide range of possibilities. The stationary distribution has recognised this and relies equally on Big Data and digitally supported solutions for its customer loyalty measures. Many tour operators are developing their own apps with which customers can manage bookings and which are used to advertise additional products such as rental cars as well as to remind them of their next holiday. Chatbots available around the clock shorten waiting times for customers and at the same time reduce process costs for tour operators and service providers.
On the production side, tourism companies are reinventing the package tour and are combining database- or directly blockchain-based modular products. Hoteliers and airlines allow their customers to check-in via smartphone and advertise the right activity at the right time. There are hardly any limits to the digital imagination.
The experts at neusta enterprise services not only know the technical side, but also bring together specialist, tourism know-how with knowledge of software functionalities. We listen attentively, act at eye level, speak your language and spare you the technical jargon.
neusta enterprise services is a member of the DRV, Germany's leading tourism industry association. Over many years, we have built up a close relationship of trust with larger and smaller providers in the travel industry. One example is our successful cooperation with TUI, the world's leading tourism group. Since 2013, the digital family team neusta has been a strategic IT partner of the TUI Group.
The Covid 19 pandemic has accelerated the already inexorable digital transformation. The transport and tourism industry will see consolidation, changing customer perceptions, healthy shrinkage and sustainable digitalisation. Holidaymakers are setting the pace.
What travellers will expect and assume in the near future:
Fast, easy and fully personalised travel experiences and connected services
Assumption of social responsibility as well as consideration of environmentally oriented sustainability by the implementing companies
Safe travel, guaranteed return, high quality, high hygiene standards and transparent, comprehensive information.
Seamless, cross-channel advice and booking capabilities in online channels and social media, as well as in bricks-and-mortar and mobile commerce
Travel offers tailored to the very personal profile, preferences and search habits
Pre-visit accommodation, experiences, transport and holiday destinations, e.g. by means of virtual reality (VR)
Different combinations of means of transport, accommodation, transfer types, ancillaries, travel times, travel duration, etc.
Free rebooking and cancellations, if possible up to the start of the trip, flexible flight and hotel change options.
Safeguarding against the risk of insolvency, questioning the usefulness of long-term advance payments as well as extended payment options such as PayPal, Apple Pay, Alipay, etc.
Convenient, independent rebooking, cancelling, adding various services and ancillaries by customers. But also administrative processes such as the entry of passport data or the filling out of boarding manifests and forms, automated key transfers or self-check-in processes.
Fast, easy and fully personalised travel experiences and connected services
Assumption of social responsibility as well as consideration of environmentally oriented sustainability by the implementing companies
Safe travel, guaranteed return, high quality, high hygiene standards and transparent, comprehensive information.
Seamless, cross-channel advice and booking capabilities in online channels and social media, as well as in bricks-and-mortar and mobile commerce
Travel offers tailored to the very personal profile, preferences and search habits
Pre-visit accommodation, experiences, transport and holiday destinations, e.g. by means of virtual reality (VR)
Different combinations of means of transport, accommodation, transfer types, ancillaries, travel times, travel duration, etc.
Free rebooking and cancellations, if possible up to the start of the trip, flexible flight and hotel change options.
Safeguarding against the risk of insolvency, questioning the usefulness of long-term advance payments as well as extended payment options such as PayPal, Apple Pay, Alipay, etc.
Convenient, independent rebooking, cancelling, adding various services and ancillaries by customers. But also administrative processes such as the entry of passport data or the filling out of boarding manifests and forms, automated key transfers or self-check-in processes.
As a long-standing IT partner of the tourism industry, we at neusta enterprise services know the way to digitalise the tourism business model. We advise you on the right strategy and, together with our team-neusta sister companies, offer both ready-made solutions and individual developments and services - including:
ensure a continuous brand presence during the trip and enable seamless contact with the tour guide, booking of experiences, location-referenced reading of comprehensive information, emergency communication and professional complaint management from planning to return.
allow flexibility, agile development speed, segmented exchange of modules, more direct connections, aggregation of flexible new business models, portfolio extensions and, above all, a customer-centric search option.
hold modular content, e.g. images, videos, product descriptions, content building blocks that are played across all channels.
combine frontend development, mid- and backend solutions, apps and PWAs, self-service platforms, chatbots, payment solutions and digital magazines.
reduces costs and increases effectiveness.
enable in-depth data analyses, identify trends, relieve routine work and create the basis for distinctive customer experiences.
ensure security when handling digital data.
include user experience design, automated marketing, target group definitions, digital brand conception, SEO/SEM and much more.
are in use for faster customer service, deployment planning and optimisation of internal resources, central order coordination or automated maintenance planning.
delivers advertising and offers to mobile devices in a location-based and individually tailored manner.
We look forward to hearing or reading from you.
