In order not to
overwhelm your customersOptimising customer experience with SAP Customer Experience (CX)

Automate and optimise marketing, customer service and sales

Optimise the customer journey across all channels with SAP products. The SAP CX solution package consists of various cloud products that provide more innovation, integration and agility


The SAP Commerce Cloud is an extremely robust and flexible platform for creating personalised omnichannel shopping experiences. A uniform commerce solution for B2C and B2B as well as a wide range of industry-specific functions and marketing models are convincing advantages of the SAP Commerce Cloud. Due to its expandability through a wide range of microservices, including those based on SAP Kyma and Spartacus, the SAP Commerce Cloud stands out as a future-oriented development platform. Put your trust in the market leader SAP!

The SAP Customer Data Cloud is the solution to meet customer requirements in terms of data protection and confidentiality. The customer profiles are stored transparently and GDPR-compliant. Thus, the Customer Data Cloud enables contextual marketing without data silos. The Customer Identity and Access Management (CIAM) modules cover the typical business processes in B2C and also B2B, so that the standard can already be used with very little configuration effort.

The SAP Sales Cloud is the basis for optimal processes in sales. Fast quotation and contract support for sales staff enable efficiency gains and increase sales due to better purchasing experiences. The SAP solution includes, among other things, modelling and control of sales territories and incentives.

The SAP Service Cloud offers a cross-channel and consistent service experience. Self-service is one of the success factors for the future. The customer and his positive moment in individual customer service are at the centre of the process landscape. In addition, the Service Cloud enables the collection and evaluation of customer feedback and thus direct feedback.

The SAP Marketing Cloud focuses on personalised customer experiences. The aim is to sustainably increase sales with individual marketing measures. In addition, the goal is to conduct successful marketing with trustworthy data and thereby strengthen customer trust in order to build a long-term relationship.

SAP was again ranked as a leader in digital experience platforms by Forrester in 2019. The research institute Gartner also confirms this and ranks SAP as a leader in its "Gartner Magic Quadrant for Digital Commerce" study.

team neusta looks forward to talking to you about your ideas in the area of customer experience. Our experts will be happy to assist you.

You can find more information about our SAP Customer Experience Center at

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Kununu Open Company