Mastering data floodsCompetitive advantages through smart data management

Ensuring future success through data management and analysis

We live in a world with large amounts of data, but what to do with the data we collect?

Due to the communication via digital channels, software and sensors the flood of unstructured data is increasing. This increases the demands on your existing systems to deal with this data.

neusta enterprise services helps you to process and analyse data in a targeted manner, to recognise correlations between data, to gain insights and to exploit potential.

Only when the data has been prepared, it can be analysed, visualised, patterns can be recognised and recommendations for action can be derived.

There is a variety of methods, from descriptive statistics, in which data is clearly presented with the help of tables or graphics, to artificial intelligence, in which data can be analysed in real time and decisions are made autonomously.

To make this possible, you need a functioning data management system.


I am fascinated by what is already possible with artificial intelligence today and where the journey will lead to. I am excited to be a part of it.

Jana Wiedekamp
IT Coordinator

Data management

What does data management involve?In the following areas, neusta enterprise services can advise you and work with you to set up a data management system tailored to your needs.

1. Data Modelling and Design

The requirements are represented and communicated in the data model.

2. Data Storage and Operations

Data storage, implementation and management of stored data.

3. Data Security

Protecting data from unauthorised access and complying with all legal requirements regarding data storage, data protection and utilisation.

4. Data Integration and Interoperability

Provision of data at the right time and in the right format. Reduced costs and complexities can be achieved by implementing solutions and interfaces. Business Intelligence (BI) and Data Analytics can be used to gain meaningful insights.

5. Document and Content Management

Planning, implementation, control of the activities of the data life cycle model.

6. Reference and Master Data

Master-data management supports the administration of common data, thus reduces the costs of the data integration and increases the data quality. 

7. Data Warehousing and Business Intelligence

Development and maintenance of a technical environment in order to provide data for the support of the employees and to create reports, queries and analyses.

8. Metadata

Ensuring the quality and security of metadata.

9. Data Quality

Ensuring the quality of the data, depending on the various requirements for the data, which are already defined.

10. Data Architecture

Describes the basic data structure for optimal use of the data.

11. Data Governance

Holistic management of data including a data management concept. This includes the planning, monitoring and enforcement of policies to ensure the quality, protection and security of data.

The requirements are represented and communicated in the data model.

Data storage, implementation and management of stored data.

Protecting data from unauthorised access and complying with all legal requirements regarding data storage, data protection and utilisation.

Provision of data at the right time and in the right format. Reduced costs and complexities can be achieved by implementing solutions and interfaces. Business Intelligence (BI) and Data Analytics can be used to gain meaningful insights.

Planning, implementation, control of the activities of the data life cycle model.

Master-data management supports the administration of common data, thus reduces the costs of the data integration and increases the data quality. 

Development and maintenance of a technical environment in order to provide data for the support of the employees and to create reports, queries and analyses.

Ensuring the quality and security of metadata.

Ensuring the quality of the data, depending on the various requirements for the data, which are already defined.

Describes the basic data structure for optimal use of the data.

Holistic management of data including a data management concept. This includes the planning, monitoring and enforcement of policies to ensure the quality, protection and security of data.

Application examples AI

Artificial intelligence is gradually making its way into the most diverse stages of the value chain. Just a few examples:

Automated customer activation


Automated, predictive personalised campaigns or offers (pattern recognition of customer behaviour, influencing customer buying behaviour). Automated activation for new future purchases based on historical purchases, purchase trends, customer preferences, in the form of concrete, personalised offers.

Purchasing, capacity utilisation & yield optimisation

Forecasts can be made using a wide range of data, such as competitor prices, search engine transactions, customer profiles, complaints data, historical purchasing behaviour, social media communication and movement data on the company's own website. These forecasts are used to make statements about the future purchasing priorities of customers, from which in turn purchasing and yield optimisations can be derived.

Predictive Basket

The Predictive Basket determines the purchase suggestions automatically, self-learning and personalised. For this purpose, the Predictive Basket analyses the previous purchases of the individual customer and interprets them intelligently. In addition, the neural network also includes the purchases of all other customers. 

neusta enterprise services advises you, supports you in defining the approach as well as in implementing comprehensive data management. Depending on your needs, we also draw on the experience of our team neusta sister companies in the areas of business intelligence and artificial intelligence.

Ready for the next step?

We look forward to hearing or reading from you.

Kununu Open Company